hope you fail
2022 | Documentary Short | 20 Minutes
When Rich Myers' recently rebooted Leeds dessert shop Get Baked gets busted by Trading Standards for the use of illegal American sprinkles, it’s an opportunity for him to leverage his loyal social media following and make a grab for viral fame. But while the story, dubbed "Sprinklegate," gets global attention and propels the business forward, Rich continues to live in the shadow of his previous defeats. Hope You Fail takes a deeper look at a fluffy viral moment by examining the real person behind a small business, what compels their obsession with rainbow sprinkles, and how the anxieties resulting from prior failures inevitably color their future.
Producer, Director, D.P., Editor: Alison Grasso
Associate Producers: Joe Meegan & Imoje Aikhoje 
Camera Assistants: Milan Vranic & Colin Miller 
Colorist: Eric Schwalbe
Original Music: Six Missing 
Re-recording Mixer: TJ Dumser

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