editor / filmmaker
based in NYC
available everywhere
information
voiceover
Directed by Alison Grasso
When Rich Myers’ newly-rebooted Leeds dessert shop "Get Baked" gets busted by Trading Standards for the use of illegal American sprinkles, it’s an opportunity for him to leverage his loyal social media following and make a grab for viral fame. He gladly creates an online uproar with frenzied social media posts, dubbing the scandal #Sprinklegate. But while the story gets global attention and propels the business forward, Rich continues to live in the shadow of his previous defeats. Hope You Fail is a 20-minute documentary that takes a deeper look at a fluffy viral moment by examining the real person behind a small business, what compels their obsession with rainbow sprinkles, and the anxieties resulting from prior failures that inevitably color their future.
Awards & Selections
British Shorts Berlin, Official Selection, 2024
Directors Notes Online Premiere, April 2024
WorldFest Houston International Film Festival, Gold Remi (Dark Comedy Short), 2023
Manchester International Film Festival, Audience Award (Shorts), 2023
Grierson Awards Shortlist (UK), 2023
Brooklyn Film Festival, Audience Award (Doc Shorts), 2023
Indie Street Film Festival, Official Selection, 2023
Sunderland Shorts, Official Selection, 2023
Leeds International Film Festival, Special Mention, 2022
Devour! Food Film Festival, Official Selection, 2022